I’m sure everyone has noticed that the Walt Disney Company has a special way of staying ahead of it’s competition in many different facets of their work. I often find myself wondering how they keep people interested, invested, and coming back for more. However, all it takes is one step inside a Disney World park to remind me of all of the things the Disney Company does.
Have you ever noticed the extensive theming around the different areas of the theme parks? Disney World has a way of fully immersing you in the land they have displayed. You can visit a new planet in Pandora, travel back to colonial America in Liberty Square, and walk straight into Hollywood in Disney’s Hollywood Studios. And Disney World refuses to stop at some pretty buildings and cool accents. They thing about all of the little details that pertain to each themed area. There won’t ever be a time where a guest is walking through a Disney park and thinking “well that doesn’t make any sense because of…” Disney has done it’s research, and they know how to make a theme park into a completely new world for it’s guests.
They are also always innovating. Every single time I walk into Walt Disney World, I can’t imagine what else they could possibly do to top their last innovation. Yet, somehow, they always do it. If any of you have seen the “behind the scenes” look at the new Guardians of the Galaxy ride or the Tron coaster, you will know what I mean when I say they always manage to top themselves. (Also, if you haven’t seen this, give it a look. It’s wildly impressive). The innovation doesn’t stop at the rides. Who would have ever thought that a company would find a way to use gondola system as a valid, quick form of transportation between theme parks and hotels? Disney World is making that happen with their knack for creation and innovation.
Disney World (and the Disney Company) simply never stop. There is never a stagnant moment. There is never a “we can take a break from working.” There is always something new. There is always something that can be better. The drive that Disney has to keep people coming back is a drive that can and should motivate all of us.